Whether you are looking to start a new online business or are looking to expand your existing business to the internet, you are going to need an e-commerce site that looks great and is easy to navigate. There are certainly plenty of options available, but it can be argued that WordPress is the way to go for those of you looking to put together an e-commerce website. We have come up with 7 reasons why WordPress is a great way to go:
Pricing – Outside of the money you will pay for a domain name and hosting, there are not a whole lot of other expenses associated with operating an e-commerce site on WordPress. Perhaps best of all, you have access to a large library of free or low-cost plug-ins that can be added to deliver a unique look to your website.
Search engine friendly – One of the toughest parts of starting a new e-commerce site is getting your website found among all the others online. WordPress helps by making available a whole slew of optimization tools designed to help you get your site found quickly. Plug-ins are readily available that will get your e-commerce site in front of your target audience with the minimum of fuss.
Customization – With a ton of themes and plug-ins, many of which are free, available to you, creating a custom website is easy. If you don’t think how the finished article looks, you can quickly change themes or move elements around to get the exact look that you want for your website.
Ease of use – You don’t need to be a programmer or have any previous design experience in order to create a website on WordPress. You can choose from a pre-made template or go with a custom design, after which adding and placing plug-ins is as simple as dragging them to an open space on the page.
Themes – Being able to quickly switch between the thousands of themes available on WordPress means being able to change the look of your website to find the look that best suits your specific needs. A quick change of theme can make it appear as though you have made wholesale design changes.
Plug-ins – Whether you want to create a list or get insight into visitor data, you can bet that there is a plug-in available to help you do so. The list of WordPress plug-ins is almost endless, with new elements added every day. Many of the plug-ins are free, and while some are premium, the cost tends to be very affordable for businesses on a tight budget.
SEO – The major search engines all want a way for every website to look and behave to improve their chances of said website being found. Formatting a site to fit the needs of the search engines can be done very easily within WordPress, which is just one more reason why it is the best content management system for e-commerce websites.