Congratulations! You’re officially a website owner!
Having your own website is a huge step in the right direction when it comes to growing your business. It gives you an opportunity to shine a spotlight on your services or products, show off your brand personality in all its glory and start bringing in those all-important potential leads.
But because your website is such a vital part of your business, it’s essential to keep on top of it and ensure things continue running smoothly. But knowing where to start can be a challenge.
So, you’ve got a website – what now?
Managing your Website
As WordPress whizzes, we know a thing or two about managing websites. And, although it may seem like hard work, it helps to know a few of the basics to ensure your website continues to do what you need it to:
1 – Monitoring User Experience
How your users experience your website is arguably the most crucial factor and the thing that has the most influence over whether that user returns to your site for another visit.
In fact, according to Smallbizgenius, ‘88% of online shoppers say they wouldn’t return to a website after having a bad user experience.’ That’s a lot of potential customers missed out on!
Now, a bad user experience doesn’t mean your website is littered with errors or awful to look at. It can simply mean a video that once worked now doesn’t, or a clickable link is no longer clickable.
While these things may seem minuscule compared to all the other brilliant things on your website, they can build up and frustrate users.
Ensure you keep on top of maintenance, updates and bugs to keep your users happy.
2 – Keeping Security Tight
We’ve all heard plenty of website security horror stories, but with around 90,000 attempted WordPress attacks taking place per minute, it is vital to keep yours as secure as possible.
Ensuring any protective software is up to date, checking out plugin updates before clicking ‘update all’, and even something as simple as changing your password can help protect your website from hackers.
After all the hard work you put into making your website what it is, the last thing you want is a hacker to come along and undo it all at the click of a button.
3 – Backing it up
We’ve already established how important your website is to your business, so why wouldn’t you keep a copy in case of emergencies?
Regularly backing up your website ensures you aren’t caught out if things were to go wrong. If the worst did happen, you’d be able to restore your site and minimise damage to your business overall.
Ensuring your website is regularly backed up and stored securely should be near the top of your list when it comes to basic website management.
If you’re thrilled with your new website but less enthralled by the thought of its upkeep, we can help. We provide Website Care Plans to ensure your site is secure and backed up and provides the very best user experience possible.
For support with your site, please do not hesitate to get in touch.