A beginners guide to WordPress Search Engine Optimisation (SEO)

Cartoon of man using SEO

This five-part blog include modules in: Getting to grips with SEO Before forking out on paid digital marketing, read this. You may reconsider. Six ways to improve your WordPress’ SEO, even if you’re a beginner A Japanese inspired approach to SEO management Things to consider with your WordPress SEO strategy With a whopping 3.010 billion […]

Use Your Facebook Page to Improve Your Know, Like and Trust Factor

Alison Rothwell

One of the best reasons for using social media is to improve your Know, Like and Trust Factor. A good social media presence helps customers get to know you, get to like you and then trust you enough to buy from you. Businesses should establish a consistent presence online, especially on social media, because a whopping  74% […]

How to Create the Perfect About Us Page

My favorite webpage is usually titled “About Us.” Now the main thing to remember is that you may think it’s all “About You” [your business], but really it should be titled “For Them” – because it’s one of the key ways you can communicate your brand and increase trust between yourself and your potential customers. […]

Audio Interview with Alison Rothwell

  An audio interview with Alison Rothwell by Coach Emma Sargent from the Extraordinary Experts’ Academy. Alison discusses search engine optimisation and online marketing in this 45 minute recording.

How to Find Your Perfect Keywords

keyword research

For many small business owners, the words “perfect keywords” and “keyword search” generates one of two responses.  They’ll either groan and shudder [or even start to whimper] or simply shrug their shoulders and look a little puzzled.  The fact of the matter is that many people don’t know how to or have never taken the […]