What is Google Analytics 4? Why Do You Need to Switch to it?
GA4 is coming, ready or not! If you’ve been playing hide and seek with Google’s new version of Analytics, it’s time to give up the game and make the switch. Change can be daunting, especially a change as significant as the move to Google Analytics 4, but doing so will enable you to better understand […]
Introduction to Google Analytics
If you don’t know where your online traffic is coming from and what it’s doing when it gets to your website then you’re making one of the biggest mistakes you can make online. If you don’t know which sources of traffic are converting into sales and which aren’t you’re basing your entire online marketing strategy […]
