What is electronic word-of-mouth (E-WOM), and why does it matter?

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Follow my blog with Bloglovin E-WOM happens when people talk about your products or services online. I like to think E-WOM in simple terms. Perhaps, E-WOM comes around whenever someone shares your content online or makes a comment on it. One share or a thousand, it all counts as word of mouth because visitors are […]

Cool Free Image Websites – Spruce Up Your Social Media!

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]In social media we know that a “picture paints a thousand words” so using photos is a great way to grab attention and help your social media stand out from the crowd. If you are keeping costs down then finding cool free image websites becomes really important – but you […]

How to Create a Content Pillar for Your Marketing

writing content pillar

Looking to learn how to create a content pillar? Curious as to what one is? Here’s my advice for using a content pillar in your marketing plan and why its worth investing the time to do this. Why is Content Important? When you are building a website for your business, one of the most important […]

42 Things to Blog About

things to blog about

It’s one of the most challenging things about blogging – getting started. If you ever get stumped on what to write about, here are 42 ideas to help get the creative juices flowing. Comment on a news event and on how it relates to your field. Write a How To post. Walkthroughs, tutorials and how to’s […]

How to Create the Perfect About Us Page

My favorite webpage is usually titled “About Us.” Now the main thing to remember is that you may think it’s all “About You” [your business], but really it should be titled “For Them” – because it’s one of the key ways you can communicate your brand and increase trust between yourself and your potential customers. […]