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What is Google Analytics 4? Why Do You Need to Switch to it? 

what is google analytics 4 G4 is coming

GA4 is coming, ready or not!  If you’ve been playing hide and seek with Google’s new version of Analytics, it’s time to give up the game and make the switch. Change can be daunting, especially a change as significant as the move to Google Analytics 4, but doing so will enable you to better understand […]