WordPress Support UK


From 1 February 2024, new authentication requirements start to roll out for email marketing platforms.

The good news is that the Fiddly Bits Team can take care of this for you.

What is Happening?

By now you have probably received a notice from your email marketing provider letting you know that you need to make some changes before February.

From this date, both Google and Yahoo (for emails sent to addresses like @gmail.com @yahoo.co.uk, @yahoo.com, etc.) need you to follow some rules for all bulk email senders:

The Key Changes

Spam Rate

Maintain a spam rate of less than 0.3% [for Google]. Check your email deliverability reports to see how you are doing.

1-Click Unsubscribes

Make sure you have 1-Click unsubscribe capability for all the emails you send via your email marketing provider.

Authenticate Your Domain

Verifying your domain with your Email Marketing Platform eg MailerLite, MailChimp etc., to prove your emails are safe!

Our Domain Authentication Service

Here's how it works - for one low price we will –

  • Authenticate your domain with your email marketing platform 
  • Test everything is working properly
  • Confirm the changes with you

Keeping your emails out of the spam bin!

Website Authentication

Avoid the Spam Bin
  • Authenticate Your Domain
  • Check and Confirm

What Happens After I book?

Here's how it works

  • Payment is taken securely via Stripe 
  • At the thank you page you will need to click on a link to send your details
  • Once you have done this, breathe easy you are booked
  • The work will be allocated as first come, first served.