For Fiona Pedley, an expanding Virtual Assistant business meant a mega website upgrade was in order.

Fiona is the founder of The Canine VA, which offers a helping hand (or paw!) to clients in the canine business world. Whether it be breeders, vets, or groomers, Fiona provides them with a range of services designed streamline their business and keep things running smoothly.

So, when Fiona’s business grew, and she realised her need for a brand-new website, we were thrilled that she asked us to help out!

Here’s what we came up with…

The Brief

Being a Virtual Assistant is all about making things as easy as possible for your clients. Fiona wanted a website that would help her achieve that goal and convince potential clients that she was the perfect candidate to help them keep on top of things.

With this in mind, we knew we needed to take Fiona’s current HTML website and turn it into a WordPress site that would be super simple to use, but eye-catching and informative at the same time. We decided on a fun but functional overall design.

Fiona also stressed the importance of integrating a simple contact form – this would need to be designed so that it was not only quick and easy for clients to fill in, but also gave Fiona all the information she needed to be able to support their business most effectively.

Finally, Fiona requested a pop of personality, plenty of furry-friend-themed styling and a focus on her beloved springer spaniels, Hollie and Kensi.

And with that, we got to work!

How We Did It

First things first, we pulled together a fun but sophisticated colour palette and design, followed by an easy-to-use navigation system. We focused on keeping things simple, with plenty of subheadings, icons and colour accents to draw the eye to all the right places.

We filled Fiona’s pages with plenty of easy-to-read content packed full of useful information and then added in that all-important contact form. We also included a blog page to help Fiona connect with her new audience.

Finally, we focused on that pop of personality. We added some gorgeous images of Fiona and her spaniels and included a mission statement that demonstrated Fiona’s passion for the canine industry and helping her clients succeed.

A few CTAs later and a sprinkle of paw prints, and the website was complete!