One of the best reasons for using social media is to improve your Know, Like and Trust Factor. A good social media presence helps customers get to know you, get to like you and then trust you enough to buy from you.
Businesses should establish a consistent presence online, especially on social media, because a whopping 74% of consumers rely on social media to making a buying decision.
Here are some quick ways to pimp your Facebook Page to improve your Know Like and Trust Factor:
Your Page Content:
- Make sure you fill this in completely, and add your url to every section you can!
- Add events – you can add online events as well as offline.
- Making sure your Short Description, Mission and Company Overview all begin with your URL so it shows first when someone visits your page on a mobile device.
- Be sure to check how your page shows on all mobile devices.
Your Cover Image:
- Have a clear and relevant Cover photo – your cover image is ALWAYS on show – Make sure it is high quality. Use an image that is at least 851 x 315 pixels. Facebook expands any image that’s smaller than these dimensions which makes your cover blurry and look kind of crummy.
- Remember your Cover photo is ALWAYS visible – whether peeps Like your page or not.
- Only use images of products or services that you actually sell!
- Consider updating your image for seasonal events or sales to keep it fresh!
Here are some free and paid resources to help you create cover images:
Your Profile Photo:
- Remember this is a square image: Your profile pic is uploaded at 180 x 180 pixels, but displayed at 160 x 160 pixels. So a rectangle will be cropped, so best to start with a square image.
- Make it different from your personal page profile image !
Use Third Party Apps:
- Let people sign up for your newsletter without leaving Facebook.
- Cross-promote your other social media platforms by using an app to include content from Pinterest, Instagram, YouTube, Twitter, etc.
- Add an online scheduler to your page – I use: Acuity.
Here are some resources for you to take a look at to help you add apps to your page: